Design Principles

Trust

Nothing makes you feel misunderstood or like you can’t trust the insurance recommendation or comparison. The system evokes credibility and professionalism.

Efficiency

Customers should need to spend as few time as possible with comparing insurances so they can get back to running their business safely and risk free. We do so by eliminating complexity and sacrificing feature richness.

Data-driven

Design decision are made based on data. Analytics are built-in rather than being an afterthought. They should be easily accessible and readable.

Streamlined

You always know where you are in the insurance comparison process, what is expected from you in the current step and which steps are in your way of getting back to work. There is always one number 1 priority and the wording is clear without ambiguity. Transitions between services like online-to-offline should be seamless.